COMMUNICATION AS A TOOL FOR ENHANCING ORGANIZATIONAL PERFORMANCE (A STUDY OF NIGERIAN BREWERIES PLC, 9TH MILE ENUGU)

Abstract

The title of this project is communication as a tool for enhancing organizational performance. The aim of this study was to investigate the communication techniques used by the Nigerian Bottling Company and the effectiveness of such techniques. In carrying out this research, the primary and secondary data were used by the researcher. The survey method was used also. Questionnaires and Personal Interview were used as instruments for data collection. For the purpose of clarity and understanding of results data was analyzed in simple tables and percentages as chi- square (X2 ) was used as statistical measuring instrument for the study. Results of study provided precise information to ascertain positive impact of communication on organization performance. From the findings one of the recommendations made was that managers of an organization should also see a communication feedback as effective tools to an employee’s productivity.